Director, NZ Story
Rebecca is an optimistic, energetic and experienced marketer leading the Government’s New Zealand Story Group. The New Zealand Story is an initiative that defines the distinctly Kiwi attributes that make New Zealand unique and provides a framework to help us better communicate our value to the world. Rebecca has a unique view of how consumers and buyers offshore see New Zealand and can share insights into what we need to do, say and show to shift perceptions and trigger better outcomes – whether it be attracting people to visit, study, live, do business with or invest in New Zealand. Rebecca is passionate about driving the success and prosperity of New Zealand and New Zealand businesses and is on a mission to make New Zealand famous for more good things.