Pic Picot

Founder, Pic’s Peanut Butter

Pic Picot is the Owner/Founder of Pic’s Peanut Butter, a simple blend of roasted peanuts and salt that in nearly 12 years has become the best-selling peanut butter in New Zealand. Pic, a legally blind peanut butter lover, with no experience in the food industry, made his first peanut butter for him and his son’s enjoyment in 2007, roasting nuts in a concrete mixer in his garage and selling his first jars at the Nelson Saturday market. Pic’s Peanut Butter World, his new factory, cafe and visitor experience, opened in February this year, employing 45 people, and producing around 25,000 jars a day, with exports to Australia, China, the UK, the US, the Middle East and South East Asia. In 2018, Pic was made a member of the NZ Order of Merit for services to business.


1:15 - 1:35 pm

Pics Peanut Butter

From homemade to iconic – Seeing what we do differently and building a brand to match

Building a brand from scratch, an entrepreneur shares his journey from homemade peanut butter sold at the farmers’ market to an iconic brand found in the best supermarkets in the world. What makes Pics different and how the brand was built.