New Zealand Story

Go Global Partner

New Zealand Story Group's purpose is to enhance New Zealand’s reputation beyond natural beauty. Tapping into what makes our country special will not only drive demand for our products and services, it will help make New Zealand famous for more good things. And that’s good for all of us. We do this by creating quality resources, and sharing skills and knowledge with New Zealand exporters, the Government and its agencies to communicate more consistent and compelling stories about New Zealand to shift perceptions, open doors and grow opportunities. The New Zealand Story Group is also responsible for the protection of our national symbol, the FernMark, and operates the FernMark Licence Programme.'