Gavin Liu Yang

Chief Executive Officer of Trademonster

As current Chief Executive Officer of Trademonster, Gavin has a strong understanding and knowledge about the China market through experience in the China finance sector and current experience in logistics and e-commerce. He is result-focused consumer/retail/ banking leader with proven track-record in consistently achieving revenue, profit and business growth objectives. He has extraordinary cross-functional management background and known for building and motivating large-sized and multi-cultural teams. He works cross culturally and across countries to help build a gateway for brands in the Southern Hemisphere to reach the lucrative China market. Trademonster provides a complete logistics and e-commerce solution for brands. Over the past few years, Gavin has participated financially to assist charity organizations.


4:00 – 4:15pm


Scaling up – How integration served big wins in the Chinese market

Knowing what it takes to get noticed in China and changes seen in the last three years. He is the biggest e commerce seller on behalf of many well-known Kiwi brands. How does it work, what’s changing and how are they keeping up with the pace of change.