David Wilks

General Manager, Weta Workshop

David's career started in marketing with multi-national Colgate-Palmolive. Since then he's held marketing roles with Wrightson farm merchandise, the Gallagher Group and the NZ TAB. Prior to Weta Workshop I also worked within government for Tourism New Zealand and DOC. Over the last 6 years he's spent as General Manager of Weta Workshop, his role has been to ensure the operational integrity and commercial viability of the company. Weta have managed to scalc the business to achieve sustainability, primarily through the diversification of our offerings. They’re a design company, a manufacturing operation, a consumer products business, a tourism offering that takes 150,000 people through paid tours each year, and have a 50 strong augmented reality game building team. The scale of "Our War at Te Papa" was a crossroads for that’s now taken them firmly into the museums and attractions industry. David is currently a director and board member of Daffodil Enterprises Ltd., the commercial licencing arm of the NZ Cancer Society and has held governance roles as a trustee or director of i-SITE NZ, Destination Great Lake Taupo, BNZ Save the Kiwi, and Qualmark.


11:00 – 11:35 am

Weta Workshop

Benefits Beyond the Screen: Weta Workshop’s Journey to Export Growth through Diversification

This innovative creative company has used film as its launchpad for growth. By diversifying from concept design and manufacturing capabilities, Weta Workshop now boasts award-winning, location-based entertainment and mixed reality gaming divisions, a consumer products division and a thriving tourism operation that’s set to expand into Auckland in 2020.