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David Courtney

Chief Grower & Alliances Officer, Zespri

David Courtney joined Zespri in 2011 and was appointed General Manager Grower and External Relations in July 2015. In this role he has responsibility for the grower services and external relations functions within Zespri. Since joining Zespri, Dave has been responsible for several pivotal roles and addressed some significant challenges, both as Zespri Communications Manager and then through his work as Special Project Manager. Before starting with Zespri, Dave worked in communications roles for the New Zealand Defence Force and the Ministry of Foreign Affairs and Trade. Prior to those roles he was a journalist working both within New Zealand and overseas. He has a Masters of International Relations from Victoria University.

Session

3:40 – 4:00 pm

Zespri

Not all markets are created equal – How Zespri has adapted to the different markets and cultures they work with

What works in one market does not necessarily translate into success in another. Dave Courtney will share how they have changed their messaging and marketing, depending on the market insight they have gained.