KIWI EXPORTERS DOING IT THEIR WAY
TradeMonster, Zespri, Kono & Google – Let their techniques take you to the next level
This year Go Global brings you innovative, tech-savvy and customer-focused leaders who are changing the way they export and deliver at scale. Why the changes? Because it cuts down their trade risks.
Dark clouds are gathering in international trade circles, with tariff wars between the US and China, a messy Brexit, and the WTO disputes system under threat from the US failing to approve new appellant judges.
Our top-notch contributors at this year’s one-day conference will dive deep into what this means for New Zealand exporters, including:
- Food and beverage brand builders – Pics Peanut Butter, Kono, Alliance Group and TrackBack alk about their amazing food and beverage journeys, moving up the value chain, unique offers challenging their marketing approaches.
- Adapting to different markets – Zespri International and icebreaker will share how they’ve adapted their products and approaches in new markets, and how they’ve pivoted to leverage each venture they attack
- E-commerce – changing at pace – Trademonster & Google discuss top digital strategies for exporters and how Trade Monster has integrated logistics and digital sales & distribution into China
- Tech tigers – leading the future of the way we work – Award-winning Dexibit & Kami are using technology in new ways that are putting them at the forefront of their industries. Hear their examples of how they’re cutting through into international markets.
Join us for a full day of Kiwi exporters telling their big stories about how they are leaping forward and battling international competitors. Take what they’ve learnt and see how you can scale your exporting business.
Catherine Beard,
Executive Director,
ExportNZ
//Check out last years highlights
Little New Zealand, Massive Exports – Go Global 2018
Last year, nearly 300 exporters got together to talk about the biggest challenges kiwi businesses were facing along with some of NZ’s biggest and most innovative companies. Check out a sample of what happened.
Register today for Go Global 2019!
//Our Speakers
Catherine Graham
Divisional Manager of the Ministry of Foreign Affairs and Trade's Economic Division
New Zealand Government
//AGENDA – Thursday, 17 October 2019
8.00 am – 8.30 am
Registration, Expo & Networking
8.30 am – 8.40 am
MC Welcome
Nadine Higgins , Head of Brand, Comms + Content enableMe and Freelance Journalist
8.45 am – 9.05 am
A look behind the curtain how – Trade priorities, trade-offs and trading partners
The Minister will talk about the Coalition Government’s trade priorities and how trade can be more inclusive and of greater benefit to our wider society. We will then explore what the trade-offs are when doing Free Trade Agreements, and what is the focus for the Government once we have a high coverage of FTA’s with trading partners?
Hon. David Parker, Minister of Trade & Export Growth, – New Zealand Government
9.05 am – 9.40 am
NZ’s reality with international trade risks and MFAT’s approach to our negotiations
What are the trade risks and what we can do about them? Dark clouds are gathering in international trade circles, with tariff wars between the US and China, a messy Brexit and the WTO disputes system under threat from the US failing to approve of new appellant judges. What does this mean for New Zealand exporters and what is MFAT doing to manage these risks?
TECH TIGERS-LEADING THE FUTURE OF THE WAY WE WORK
9.45 am – 10.30 am
BYTE-SIZED CASE STUDIES WITH BIG TECH INNOVATIONS
Roam Creative – We design, build and launch exceptional digital-first businesses and products, working with clients from around the world.
Dexibit – Big data analytics for visitor attractions around the world finalists in the of ExportNZ Auckland/Waikato AirNZ Cargo Awards 2019
Kami – Your digital classroom hero. Over 7 million educators using Kami in the USA and beyond. Winners of ExportNZ Auckland/Waikato AirNZ Cargo Awards 2019
Chris Moore, Co-Founder – Roam Creative
Cecilia Paredes, Marketing Director – Dexibit
Hengjie Wang, CEO & Co-Founder – Kami
TECH TIGERS – PANEL DISCUSSION
10.30 am – 11.00 am
Networking Break – Morning Tea
KEYNOTE SPEAKERS
11.00 am – 11.35 am
Weta Workshop
Benefits Beyond the Screen: Weta Workshop’s Journey to Export Growth through Diversification
This innovative creative company has used film as its launchpad for growth. By diversifying from concept design and manufacturing capabilities, Weta Workshop now boasts award-winning, location-based entertainment and mixed reality gaming divisions, a consumer products division and a thriving tourism operation that’s set to expand into Auckland in 2020.
WE ARE HERE TO HELP
11.35 am – 11.55 am
Heroines & Heroes, Victories & Defeats – unpacking the highs and lows of exporting
There are a lot of leveraging events the Government is investing in for exporters, such as the World Trade Fair in Dubai 2020, America’s Cup 2021 and APEC in Auckland 2021. NZTE share how to get involved and what they can do to help.
11.55 am – 12.15 pm
Perception vs. Reality – NZ Story dive deep into their research about how the world sees New Zealand
How the market see us and your place in the world can have a massive impact on your potential market share, access to markets and the distributors you’re forming relationships with – NZ Story have new insights on what this looks like and how we need to navigate moving forward.
12.15 pm – 1.15 pm
Networking Break – Lunch
FOOD AND BEVERAGE BRAND BUILDERS
1.15 pm – 1.35 pm
Pics Peanut Butter
From homemade to iconic – Seeing what we do differently and building a brand to match
Building a brand from scratch, an entrepreneur shares his journey from home made peanut butter sold at the farmers markets to an iconic brand found in the best supermarkets in the world. What makes Pics different and how the brand was built.
1.35 pm – 1.55 pm
Kono
Sustainable, Ethical and Innovative – More than just the New Zealand Natural image
An associated business of Wakatū Incorporation, Kono NZ is a vertically integrated, family-owned Māori food and beverage producer – an artisan producer, and exporter of award-winning wine, cider, seafood, fruit and natural fruit bars.From pasture to plate, hear how Kono are taking on the world and telling their unique story.
1.55 pm – 2.15 pm
Alliance Group
65 Countries, moving up the value chain and keeping it all about our people
The leading meat exporter, Alliance Group is making inroads into the food services sector with its premium range. Nigel Jones shares what it takes to move up the value chain, from commodity to high value product, which is being sold in Michelin star restaurants in Hong Kong, Singapore, United Kingdom and United States.
2.15 pm – 2.30 pm
TrackBack
Buy, Eat, Wear – Using blockchain to keep it real
TrackBack gives everyday consumers the ability to understand exactly what they are purchasing, eating or wearing in a way that has largely been lost in the internet age. They do this through their place in Centrality’s ecosystem and blockchain expertise. To finish, a case study of manuka honey and deer velvet.
KEY NOTE SPEAKER
2.30 pm – 3.00 pm
APRA AMCOS
The Power of international collaboration and how doing things differently is sparking creativity in the music industry
The music industry knows all about disruption to their business model. Digitisation has led to lower barriers to entry for artists, but how does that translate into a viable, sustainable commercial model, ensuring artists are getting paid. APRA AMCOS has that mission on behalf of artists and by investing in a collaboration model with big names in the USA. They have stunning results, creating more predictable commercial success for Kiwi artists and in much faster timeframes.
3.00 pm – 3.30 pm
Networking Break – Afternoon Tea
ADAPTING TO DIFFERENT MARKETS
3.30 pm – 3.50 pm
Icebreaker
Test and Learn – Adapting to change and doing it at scale
Adapting your product to a new market. Icebreaker have learned by trial and error how to adapt to different consumers in different markets and this is a case study in lessons learned.
3.50 pm – 4.10 pm
Zespri
Not all markets are created equal – How Zespri has adapted to the different markets and cultures they work with
What works in one market does not necessarily translate into success in another. Dave Courtney will share how they have changed their messaging and marketing, depending on the market insight they have gained.
E- COMMERCE – CHANGING AT PACE
4.10 pm – 4.25 pm
Trademonster
Scaling up – How integration served big wins in the Chinese market
Knowing what it takes to get noticed in China and changes seen in the last three years. He is the biggest e commerce seller on behalf of many well-known Kiwi brands. How does it work, what’s changing and how are they keeping up with the pace of change.
4.25 pm – 4.50 pm
How Google is playing it’s part with international trade and how New Zealand business can leverage their insights
Google’s NZ representative Celeste McCormick shares the inside info on how the giant search engine can do some of the heavy lifting for exporters.
5.00 pm – 6.00 pm
Networking – Drinks and Canapés
//Our Partners
//Expo
GO GLOBAL EXHIBITION
Do you have a solution, gadget or would like a chance to get in front of some of NZ’s biggest exporters?
Choosing to exhibit at GO GLOBAL is a sound business investment. It will enable your business to target quality leads face to face, providing an effective sales platform from the traditional marketing channels.
Take up the opportunity to be seen among industry leaders and get a day’s insight into where these businesses are heading. Get your business ahead of the curve and talk to us today about exhibiting at GO GLOBAL.
//EMA & ExportNZ MEMBERS
//Non-Members
//Venue And Location
Pullman Hotel
Corner Princes Street and Waterloo Quadrant,
Auckland Central
Parking Information
Limited Parking Available