Director
- Forward Insight
Louise Beard
Director
- Forward Insight

Louise is a partner and director of Forward Insight and Strategy with over 20 years experience in research and strategic planning across a range of sectors – tourism, primary sector, FMCG and services marketing.  Louise is passionate about supporting New Zealand businesses to realize their growth potential both in New Zealand and in export markets.

Louise is a qualitative research specialist with experience across a broad range of research methodologies including strategic market modelling, consumer segmentation, profiling and targeting, brand development and category planning, destination and product brand and proposition development and execution, cross cultural and international research.

Spending extensive time in Asia and Europe, leading research and insight projects, has given Louise an in depth of knowledge of local consumers, a foundation for developing a clear and focused market development strategy.


Sessions:

September 21 2017
01:35pm - 02.35pm   |   02:35pm - 03.35pm
China is a tough market to crack – large, super competitive and culturally challenging
Louise Beard , Director - Forward Insight